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MED

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Creative Marketing Communications
with Purpose

✨Integrated communications✨Brand strategy✨Messaging✨Storytelling✨Reputation✨Audience strategy✨Content strategy✨Editorial strategy✨Creative direction✨Social✨Video✨Content governance✨Campaign strategy✨Paid + organic✨Audience segmentation✨Lead generation✨Customer journey✨Market expansion✨Hispanic/Latino audiences✨Community engagement✨Public education✨Advocacy✨Social impact✨AI workflows✨Content scaling✨Governance✨Marketing automation✨CRM✨Process improvement✨MarTech✨Team leadership✨Cross-functional leadership✨Operational excellence✨Stakeholder management✨Capacity building✨Change✨Integrated communications✨Brand strategy✨Messaging✨Storytelling✨Reputation✨Audience strategy✨Content strategy✨Editorial strategy✨Creative direction✨Social✨Video✨Content governance✨Campaign strategy✨Paid + organic✨Audience segmentation✨Lead generation✨Customer journey✨Market expansion✨Hispanic/Latino audiences✨Community engagement✨Public education✨Advocacy✨Social impact✨AI workflows✨Content scaling✨Governance✨Marketing automation✨CRM✨Process improvement✨MarTech✨Team leadership✨Cross-functional leadership✨Operational excellence✨Stakeholder management✨Capacity building✨Change
Richmond, TX (Houston metro) · Bilingual EN / ES

Maria Elisabeth Dominguez

also known as MED

Communications, Brand & Marketing Leader

Bilingual (EN/ES) strategic communications and marketing leader with 15+ years across corporate, nonprofit, health, real estate and consumer environments. I build the systems behind the work: strategy, operating model, people and measurement.

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Maria Elisabeth Dominguez
Social proof

What co-workers say about me

LinkedIn recommendations from people who reported to me, worked beside me and led above me.

ENOctober 5, 2026

“MED is a one-of-a-kind communications and marketing practitioner who seamlessly bridges strategy and action, connecting the big-picture vision to the small, deliberate steps that bring it to life. She approaches the work holistically, always keeping the audience and the moment in focus while advancing organizational goals and priorities. She has tremendous depth and breadth of experience and expertise that she leverages not only to deliver results but to create lasting impact. It was a true honor to work with MED—an intentional thought partner and strategic professional who makes the work, and everyone around her, sharper.

Patricia Egessa
Managed Maria Elisabeth "MED" directly · Story Architect | Communications Strategist | Community Catalyst | Media Enthusiast
ENOctober 4, 2026

“I had the pleasure of working closely with María during my time at UnidosUS, and she is the kind of colleague who makes both the work and the team around her better. From the moment I joined the organization, María was incredibly generous with her time and knowledge. Having been at UnidosUS for several years, she helped me navigate the ins and outs of the organization, understand how to work effectively across teams, and get up to speed quickly. Her guidance and support made a real difference in my onboarding and throughout our time working together. Our roles required us to collaborate closely. We regularly coordinated to amplify media coverage across social channels and worked together on major announcements and rapid-response moments, making sure our media and social strategies were aligned and our teams were ready to move when needed. María was always a thoughtful strategic partner, and I valued the many times we brainstormed together about the best approach to a project, announcement, or challenge. She is an exceptional social media strategist. I saw that firsthand in her leadership of the social strategy for UnidosUS's signature events, including the Annual Conference. María led a small team that consistently delivered an impressive volume and quality of work, successfully translating major organizational moments into engaging digital content. Just as importantly, María brings tremendous compassion and care to her work. She is sensitive to the people around her, deeply invested in her team, collaborative, and committed to doing excellent work. She is the definition of a team player. I would recommend María without hesitation to any organization looking for a talented digital and social media strategist, a thoughtful collaborator, and a genuinely wonderful colleague.

Ana Gabriela Fernandez
Worked with MED on the same team · Strategic communications, media relations and public affairs
ENSeptember 22, 2026

“MED is one of those rare leaders who combines big-picture thinking with the ability to turn strategy into action. Her social media expertise is exceptional, but what really sets her apart is her ability to lead and empower teams while creating processes and systems that make work scalable and sustainable. She is also incredibly forward-thinking when it comes to AI. Watching her embrace emerging technology and translate it into practical, impactful solutions has been amazing. She finds ways to make it useful while always keeping the main goal in mind. And through it all, MED brings a natural optimism to her work. Her energy and genuine enthusiasm make collaborating with her a wonderful experience. Overall, she is the kind of strategic, innovative and people-first leader any organization would be lucky to have.

Roxana Delgado
Worked with MED on the same team
ENJanuary 27, 2026

“I had the privilege of working with MED as my supervisor while I was part of the social media team at UnidosUS, and I can say without hesitation that she is an exceptional leader and creative force in social media and digital communications. MED excels at managing people, she leads with empathy, respect and genuine care for her team's growth. She builds a culture where people feel heard, supported and empowered to take ownership of their work. Her ability to give thoughtful feedback, foster collaboration and cultivate professional development made her not just a manager, but a mentor to everyone on the team. Creatively, MED is also a standout social media strategist and manager. She brings innovative thinking to every campaign, blending sharp storytelling with thoughtful audience insights to elevate brand presence across platforms. MED brought strong discipline and vision to budget management. She navigated financial planning and resource allocation with strategic care, ensuring our initiatives were both impactful and cost-effective. Her clear prioritization and financial oversight ensured that every dollar spent contributed meaningfully toward organizational goals. Above all, MED is a compassionate, passionate, and deeply dedicated supervisor, someone who truly cares about her team, the work we do, and the communities we serve. Any team would be incredibly fortunate to have her leadership and creativity driving their social media and communications efforts.

Zoé Valentín Flores, MPS
Reported to MED directly · Press & Digital Media
ENNovember 16, 2025

“I worked with MED on the social media team at UnidosUS and absolutely loved it. She brought creative ideas and unique approaches to every project and campaign. She translates ideas into actionable items and executes them seamlessly from start to finish.

Edgar Castillo
Social Media Strategist · MED was senior to Edgar
ENOctober 31, 2025

“MED is an exceptional Social Media and Digital Marketing Strategist with strong organization, project management, and leadership skills. She is an innovator, community builder, and strategic planner. While working together at UnidosUS, MED took on market research to inform and strategize social communication campaigns. She utilized her team to draft and construct dynamic social media content that had cross-platform success. She provided data analytics and KPIs to inform campaign status and strategic direction. She was extremely diligent in managing our social platforms and engaging with our audiences. She consistently spotted trends and opportunities to expand our reach. I can't say enough about what a joy it is to work with her. Aside from her expertise, she is optimistic, empathetic, and leads by example. She is the first to celebrate and congratulate coworkers on their strengths: she is always innovating fun ways for our team to bond, communicate, and understand each other better. She understood how to handle complex situations with simultaneous grace and urgency. Thanks for everything, MED!

Rachel Jones
Visual Designer · Worked with MED on the same team
ENOctober 30, 2025

“I had the privilege of having MED as a manager during my time at UUS, and I can confidently say she is one of the most organized and talented professionals I've ever worked with. Her ability to develop comprehensive systems and execute strategic campaigns is exceptional and so impressive to watch. As a leader, she empowered her team to think critically, grow creatively, and deliver our best work. She is incredibly supportive, communicative, and always solutions-oriented. But what truly set her apart was her human-first philosophy. She led with kindness, genuinely cared about our well-being, and created an environment where collaboration thrived. Her attention to detail ensured nothing fell through the cracks, while her empathy made you feel valued and supported. Under her management, I developed not only a better understanding of what it means to bring a social media strategy to life but also organizational excellence and an understanding of compassionate leadership. MED would be an invaluable asset to any organization seeking exceptional social media leadership. Working alongside her was one of the most formative experiences of my career! She's the kind of manager who makes you better at what you do and cares about your progress. I am deeply grateful for her mentorship and the privilege of learning from her.

Luciana Pardo
Reported to MED directly · Strategic Marketing Manager
ENOctober 7, 2025

“MED is an extraordinary social media strategist who combines creativity with a data-driven mindset. She consistently turns insights into innovative ideas that make her work stand out. As a supervisor, she is one of the best I've had the pleasure of working with and is everything you could ask for in a manager: supportive, understanding, thoughtful, and empowering in every sense. MED leads with empathy and a collaborative spirit, creating an environment where her team can thrive. She has a true passion for the work that is reflected in her dedication and contagious positive energy. Anyone who gets the chance to work with MED will be getting a diligent and talented addition to their team.

Emelynn Arroyave
Reported to MED directly · Advocate & writer
ENMay 31, 2022

“MED is the whole package: creative, analytical, thoughtful, and an implementer. Nothing can't be done and nothing can't be improved. She will strategize and refine so there's always a reason behind the why. I truly enjoyed working with MED, she is an asset to any organization!

Kendra Lee
Worked with MED on the same team · Brand & Performance Marketing
ESAugust 11, 2021

“María Elisabeth es muy buena a nivel creativo y planificación estratégica. Trabajé con ella en el diario El Informador, de Barquisimeto, Venezuela, cuando era editora de la sección de Negocios. Su organización, disciplina y compromiso fueron para concretar y desarrollar proyectos de gran envergadura en el periódico. Entre sus virtudes está la empatía y diplomacia para manejar circunstancias difíciles. Es una persona que siempre está dispuesta a aportar más a la organización, de ser necesario. Es su valor agregado.

Karla Casique
Worked with MED (different teams) · Comunicadora Social
ESMay 18, 2018

“María Elisabeth es una profesional maestra de maestros, apasionada de la comunicación, trabajadora, proactiva y con una excelente calidad humana. Es de esas personas con las que deseas trabajar siempre.

Deivis Nieves
Worked with MED (different teams) · Marketing Digital
ESFebruary 23, 2017

“Excelente profesional de la comunicación social, proactiva, alto nivel de responsabilidad, comprometida con la organización y su entorno. Manejo efectivo de relaciones interpersonales con superiores y subordinados.

María Luisa Manganiello
Senior to MED · Profesional de Mercadeo y Ventas
ESFebruary 23, 2017

“María Elisabeth es una increíble persona, carismática y sumamente profesional, excelente compañera de trabajo y con un extraordinario potencial. Recomendada 200%.

Mariana Rojas Latouche
Reported to MED directly · Regional Communication Specialist
About me
About me

Marketing Communications transformation, from strategy to operating model

I'm a bilingual English/Spanish communications and marketing leader with 15+ years across corporate communications, journalism, nonprofit advocacy, consumer marketing, health, real estate and financial-services-adjacent environments.

My experience spans brand strategy, integrated campaigns, crisis and reputation, multicultural communications, internal communications and culture, content operations, influencer strategy, paid media, customer experience, AI-enabled workflows, media relations and team leadership.

Across multiple organizations, I've built or rebuilt functions, playbooks, workflows, reporting systems, content models, crisis protocols, training programs and audience strategies, so teams can work with greater purpose, consistency and scale.

My thought-process

Diagnose complexity → identify the real audience and business problem → create a clear strategy → build the operating system → enable people → measure and improve.

My Superpowers

The natural strengths and skill set I bring to each job opportunity, regardless of the role:

Strategic Creativity icon

Strategic Creativity

I turn business goals into campaigns and brand narratives that move people, connecting insight, audience and channel into work that is both imaginative and on-strategy.

Empathetic Leadership icon

Empathetic Leadership

I lead bilingual, multidisciplinary teams with care and clarity, building trust, coaching talent and creating the psychological safety that lets people do their best work.

Operational Excellence icon

Operational Excellence

I build the systems behind the work: playbooks, workflows, reporting and AI-enabled processes that make communications repeatable, measurable and scalable.

Strengths & leadership

How I lead and grow teams

Strategy only works if the people carrying it out have room, clarity and support.

  • Set direction, then make room. I map what people do well and build workload around those capabilities, across Spanish-only, English-only and bilingual staff.
  • Make feedback safe. My direct reports can tell me what is working, raise problems early and name my blind spots without softening it first.
  • Protect focus. Intake, RACI, rapid-response tiers and workload visibility keep a team out of permanent reactivity.
  • Translate before delegating. Executive priorities reach my team as clear direction with the reasoning attached, so people can make good calls on their own.
  • Build morale on purpose. During high stress and uncertain periods I use Circle of Control framing and individual coaching to keep people steady.
  • Coach strengths and blind spots. I staff and develop around what each person does best, and I say the harder thing early enough for it to still help.

Assessment convergence. Lenses, not proof: used to explain leadership style.

CliftonStrengths: Strategic · Ideation · Connectedness · Empathy · LearnerFascination Advantage: The Catalyst, Passion + InnovationVIA Character Strengths: Love · Creativity · Kindness · Love of LearningMBTI: ENFP, enthusiastic innovatorColor Code: Yellow / Red, creativity, persuasion & energy
MED action figure on blister pack backing card

My user manual

The assessments above converge into a working manual — how I operate, what I value, and the best way to work with me.

Download my user manual
Kindness in action

Did I make a positive impact on you?

Share a personal or professional moment where I inspired you, helped, supported or made things a little better for you. Share the love on other comments that resonate with your experience.

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When I was looking to expand my breadth of knowledge and experience in the digital comms space, MED empowered and guided me through it. She has a special gift for recognizing and pulling out your unique strengths and helping you see things you might not have even seen in yourself.

— Emelynn

I have witnessed part of Maria Elizabeth Dominguez’s (MED) professional development. I’ve known her since 2009, and I would say she is one of the most organized professionals I know: she knows how to create structures and methods to track her work and achieve her goals. She never stops studying or learning, she works with passion, and she has such wonderful charisma. She is full of talent and creativity. I recommend her work because it is done with both her mind and her beautiful heart.

— Zuleyvic Adriana Cuicas

I worked with Med for a few years in a newspaper. She was in charge of the business pages and honestly she had the whole newsroom surprised at how efficent and quick she was. I still remember her work ethic. Wish I could work with her again

— Veronica

I had the opportunity to work with María at a newspaper for a couple of years. She is empathetic, professional, and has a great deal of experience in communications. She was always willing to share her knowledge, support her colleagues, and work together to achieve the best possible results.

— Karla

Credentials & recognition

Licenses, education, honors & research

A swipeable rundown of current credentials, degrees & certifications, awards and academic research, most recent first. Swipe or use the arrows to browse.

Licenses & Certificates

Public Relations Society of America (PRSA)

Credential ID 1980677

Licenses & Certificates

American Marketing Association

Professional Membership

Licenses & Certificates

IxDF: The Interaction Design Foundation

Credential ID 53494

Education & development

Strategies that Build Winning Brands

Kellogg / Northwestern Executive Education.

Education & development

Lead 4 Success

Center for Creative Leadership.

Education & development

Leadership Development Through the Art

Appanage Group.

Education & development

Digital Marketing Certification

American Marketing Association / Digital Marketing Institute.

Recognition2022

Neptune Award

Best Social Media Campaign, Marine Marketers of America (Take Me Fishing TikTok launch).

Education & development2015

Master's in Corporate Communications

Capstone: internal communication as a pillar of corporate culture, Diario El Informador, Lara State (2015).

Recognition2013

Orden Eduardo Gómez Tamayo

Fundación Macario Yépez & CNP, Seccional Lara.

Recognition2012

Recognition

Cámara de Comercio del Estado Lara, Economics & Business journalism.

Education & development2008

Bachelor's in Social Communications

Major in Journalism, minor in Marketing. Honorary Mention for capstone on language guidelines for the Unión Radio network.

Recognition2008

Honorary Mention

bachelor's capstone, Unión Radio language guidelines.

Recognition2007

Recognition

Circuito Unión Radio for performance and contributions to excellence.

Skills & tools

Grouped by function

The strongest differentiator isn't tool ownership. It's the ability to connect tools into repeatable communications systems.

Analytics & Measurement

  • Google Analytics
  • Adobe Analytics
  • Looker Studio
  • Power BI
  • Google Tag Manager
  • KPI Dashboards
  • A/B Testing

Communications Operations

  • Monday.com
  • Notion
  • CRM
  • AI / GenAI
  • Automation
  • RACI & Process Design
  • Intake Governance

Brand & Content

  • Adobe Creative Cloud
  • Canva
  • Figma
  • Social-Management Platforms
  • CMS / Web
  • SEO / AEO
  • Editorial Governance

Reputation & PR

  • Meltwater
  • Cision
  • Muck Rack
  • Crisis Protocols
  • Media Relations
  • Rapid Response
  • Issue Management
MED
Let's connect

The lights dim. Let's talk about the work.

Looking for a bilingual communications and marketing leader who builds the systems behind the work? I'd welcome a conversation.

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