
Creative Marketing Communications
with Purpose
Maria Elisabeth Dominguez
also known as MED
Communications, Brand & Marketing Leader
Bilingual (EN/ES) strategic communications and marketing leader with 15+ years across corporate, nonprofit, health, real estate and consumer environments. I build the systems behind the work: strategy, operating model, people and measurement.

What co-workers say about me
LinkedIn recommendations from people who reported to me, worked beside me and led above me.

Marketing Communications transformation, from strategy to operating model
I'm a bilingual English/Spanish communications and marketing leader with 15+ years across corporate communications, journalism, nonprofit advocacy, consumer marketing, health, real estate and financial-services-adjacent environments.
My experience spans brand strategy, integrated campaigns, crisis and reputation, multicultural communications, internal communications and culture, content operations, influencer strategy, paid media, customer experience, AI-enabled workflows, media relations and team leadership.
Across multiple organizations, I've built or rebuilt functions, playbooks, workflows, reporting systems, content models, crisis protocols, training programs and audience strategies, so teams can work with greater purpose, consistency and scale.
My thought-process
Diagnose complexity → identify the real audience and business problem → create a clear strategy → build the operating system → enable people → measure and improve.
My Superpowers
The natural strengths and skill set I bring to each job opportunity, regardless of the role:

Strategic Creativity
I turn business goals into campaigns and brand narratives that move people, connecting insight, audience and channel into work that is both imaginative and on-strategy.

Empathetic Leadership
I lead bilingual, multidisciplinary teams with care and clarity, building trust, coaching talent and creating the psychological safety that lets people do their best work.

Operational Excellence
I build the systems behind the work: playbooks, workflows, reporting and AI-enabled processes that make communications repeatable, measurable and scalable.
Browse selected experience by category (the industry or mission) or by functional area (the communications capability). Open any item to read the blurb and the matching cases on its own page.
How I lead and grow teams
Strategy only works if the people carrying it out have room, clarity and support.
- Set direction, then make room. I map what people do well and build workload around those capabilities, across Spanish-only, English-only and bilingual staff.
- Make feedback safe. My direct reports can tell me what is working, raise problems early and name my blind spots without softening it first.
- Protect focus. Intake, RACI, rapid-response tiers and workload visibility keep a team out of permanent reactivity.
- Translate before delegating. Executive priorities reach my team as clear direction with the reasoning attached, so people can make good calls on their own.
- Build morale on purpose. During high stress and uncertain periods I use Circle of Control framing and individual coaching to keep people steady.
- Coach strengths and blind spots. I staff and develop around what each person does best, and I say the harder thing early enough for it to still help.
Assessment convergence. Lenses, not proof: used to explain leadership style.

My user manual
The assessments above converge into a working manual — how I operate, what I value, and the best way to work with me.
Download my user manualDid I make a positive impact on you?
Share a personal or professional moment where I inspired you, helped, supported or made things a little better for you. Share the love on other comments that resonate with your experience.
When I was looking to expand my breadth of knowledge and experience in the digital comms space, MED empowered and guided me through it. She has a special gift for recognizing and pulling out your unique strengths and helping you see things you might not have even seen in yourself.
— Emelynn
I have witnessed part of Maria Elizabeth Dominguez’s (MED) professional development. I’ve known her since 2009, and I would say she is one of the most organized professionals I know: she knows how to create structures and methods to track her work and achieve her goals. She never stops studying or learning, she works with passion, and she has such wonderful charisma. She is full of talent and creativity. I recommend her work because it is done with both her mind and her beautiful heart.
— Zuleyvic Adriana Cuicas
I worked with Med for a few years in a newspaper. She was in charge of the business pages and honestly she had the whole newsroom surprised at how efficent and quick she was. I still remember her work ethic. Wish I could work with her again
— Veronica
I had the opportunity to work with María at a newspaper for a couple of years. She is empathetic, professional, and has a great deal of experience in communications. She was always willing to share her knowledge, support her colleagues, and work together to achieve the best possible results.
— Karla
Licenses, education, honors & research
A swipeable rundown of current credentials, degrees & certifications, awards and academic research, most recent first. Swipe or use the arrows to browse.
Grouped by function
The strongest differentiator isn't tool ownership. It's the ability to connect tools into repeatable communications systems.
Analytics & Measurement
- Google Analytics
- Adobe Analytics
- Looker Studio
- Power BI
- Google Tag Manager
- KPI Dashboards
- A/B Testing
Communications Operations
- Monday.com
- Notion
- CRM
- AI / GenAI
- Automation
- RACI & Process Design
- Intake Governance
Brand & Content
- Adobe Creative Cloud
- Canva
- Figma
- Social-Management Platforms
- CMS / Web
- SEO / AEO
- Editorial Governance
Reputation & PR
- Meltwater
- Cision
- Muck Rack
- Crisis Protocols
- Media Relations
- Rapid Response
- Issue Management
The lights dim. Let's talk about the work.
Looking for a bilingual communications and marketing leader who builds the systems behind the work? I'd welcome a conversation.
Download a tailored resume by category




